International Entrepreneurship: Starting, Developing, and...

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International Entrepreneurship: Starting, Developing, and Managing a Global Venture

Name: International Entrepreneurship: Starting, Developing, and Managing a Global Venture
ISBN: 9781483344393

Robert D. Hisrich

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Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The fully updated Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.

Kategoriler:

Business & Economics

Yıl:

2015

Baskı:

Yayımcı:

SAGE Publications, Inc

Dil:

english

Sayfalar:

440

ISBN 10: